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Brand consistency is important because it creates a unified and recognizable image that customers can trust. Consistent branding across all touchpoints ensures that the brand's message and values are clearly communicated, making it easier for customers to identify and connect with the brand. This consistency builds credibility and loyalty, as customers know what to expect from the brand. It also differentiates the brand from competitors, reinforcing its unique identity. Ultimately, brand consistency helps in establishing a strong and lasting presence in the market, fostering long-term relationships with customers.
https://clay.global/blog/brand-identity-guide/brand-consistency
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